Motion design for the web a studio line of Apex Motion Studio
Your product already moves.
We make it move well on screen. Launch videos, product UI films and interface walkthroughs built from your real product, with timing, easing and rhythm you can feel.
Easing is the brand.
Two videos can show the same screens and feel nothing alike. The difference is timing: how fast a thing arrives, how long it settles, how it leaves. We pick every curve on purpose. Here are four we use all the time. Hover one to replay it.
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E.01
Entrance
cubic-bezier(0.16, 1, 0.3, 1)
- Duration
- 900 ms
- Name
- ease-out-expo
For anything arriving: menus, cards, headlines. Fast in, then a long, quiet settle, so the eye lands before the motion ends.
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E.02
Emphasis
cubic-bezier(0.34, 1.56, 0.64, 1)
- Duration
- 700 ms
- Name
- ease-out-back
For the one thing that matters in the shot: the button, the price, the new feature. A small overshoot says "look here" without shouting.
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E.03
Exit
cubic-bezier(0.7, 0, 0.84, 0)
- Duration
- 500 ms
- Name
- ease-in-quint
For anything leaving. It hesitates, then goes, and it is shorter than the entrance, so the next shot never waits on the last one.
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E.04
Scroll scrub
cubic-bezier(0.45, 0, 0.55, 1)
- Duration
- Your scroll
- Name
- ease-in-out-quad
For motion tied to the scroll bar on your site. Soft at both ends, so it never jerks when someone stops halfway. Scroll this page to drive it.
Five kinds of cut, one timeline.
Everything we make starts from your real product: the screens, the states, the data. Then we lay it out like a timeline, beat by beat, and decide what moves first.
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L1
Product UI films
Your real interface, rebuilt shot by shot and animated with intent. Clicks, states and data move the way the product does, only cleaner.
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L2
Launch videos
15 or 45 seconds for launch day, the announcement post and paid social. One idea, set to a rhythm people remember.
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L3
Feature announcement cuts
A short cut for one new feature, ready the day it ships. The before, the after, and the one click that changes it.
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L4
Onboarding and demo videos
The path through your product, paced so a new user can follow it. Made for onboarding emails, help centres and sales calls.
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L5
Social cuts in 1:1 and 9:16
Every video ships as 16:9, 1:1 and 9:16 masters, recomposed for each frame, with captions burned in and as a separate file.
From the bin.
Eight films from the Apex Motion Studio library, made for clients and for our own products. Hover to preview, click to watch with sound. Some carry Hungarian on-screen text.
Three compositions.
Fixed prices in US dollars. Every video ships as 16:9, 1:1 and 9:16 masters with captions burned in and as a separate file, 48 to 72 hours from a complete brief, with two revision rounds.
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Comp 01cut_15.comp
Cut 15
$490per video
- Duration
- 15 seconds
- Masters
- 16:9, 1:1 and 9:16
- Captions
- Burned in and as a file
- Revisions
- Two rounds
- Delivery
- 48 to 72 hours
A feature announcement, a launch-day post, a paid social cut. One idea, said well.
Brief a Cut 15 -
Comp 02film_45.comp
Film 45
$1,490per video
- Duration
- 45 seconds
- Masters
- 16:9, 1:1 and 9:16
- Captions
- Burned in and as a file
- Sound
- Sound design and end card
- Revisions
- Two rounds
- Delivery
- 48 to 72 hours
A product UI film or a full walkthrough. Room for the problem, the product moving through it, and the end card.
Brief a Film 45 -
Comp 03series_monthly.comp
Monthly series
$2,900per month
- Videos
- Three a month
- Lengths
- Any mix of 15 and 45 seconds
- Masters
- All formats and captions
- Queue
- Priority in the 48 to 72 hour window
- Terms
- Cancel any month by email
For teams that ship something every month and want every release to move the same way.
Start a series
Not sure yet? Ask for a free spec sample: a short piece made for your product. It costs nothing and commits you to nothing. Ask for a spec sample
Link in, masters out.
Four steps, mostly by email. A person replies within one working day.
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F 0001Day 0
Brief
Send a product URL and a logo. That is enough to start. Screenshots, a screen recording, your brand colours and three lines on the offer make the result sharper.
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F 0024Script and boards
Script and timing
We write the script, storyboard every shot from your real UI and set the timing: what leads, what follows, how long each beat holds. You see the plan before anything moves.
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F 0048Animate
Animate and finish
Motion, easing, sound and captions, finished in your brand. Two revision rounds are included. Anything beyond that is quoted before we start it.
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F 0096Deliver
Masters
16:9, 1:1 and 9:16 masters with captions burned in and as a file, 48 to 72 hours from a complete brief. Once paid, use them worldwide with no time limit.
Before you brief us.
Anything else, write to hello@apexwebmotion.com. A person answers within one working day.
Q.01What do you need from us to start?
A product URL and a logo are enough. Screenshots, a screen recording of the flow you want to show, your brand colours and three lines on the offer make the first cut sharper.
Q.02Do you animate our real product UI?
Yes, that is the point. We build the motion from your actual screens and states, so what people see in the video is what they find when they sign up. Screenshots or a screen recording help us match it closely.
Q.03How fast is delivery?
48 to 72 hours from a complete brief, for both the 15 and the 45-second video. On the monthly series your videos get priority in that same window.
Q.04Can we see something before we pay?
Yes. Ask for a free spec sample: a short sample made for your product. It costs nothing and commits you to nothing.
Q.05Which formats do we get?
Every video ships as 16:9, 1:1 and 9:16 masters, with captions burned in and as a separate file. One brief covers your site, the feed, Stories, Reels and Shorts.
Q.06How do revisions work?
Two revision rounds are included with every video. If you need more, we quote it before we start.
Q.07How are the videos made? Do you use AI?
Every video is scripted, storyboarded, directed and finished by the studio. We use modern tools, generative AI included, where they make the result better, and we tell you before we use them on your video.
Q.08Where can we use the finished files?
Anywhere. After full payment you can use the final files worldwide with no time limit: on your site, in ads, on social and in the app stores.
Q.09How does the monthly series work?
$2,900 a month buys three videos, in any mix of 15 and 45-second cuts, with priority in the 48 to 72 hour window. Cancel any month by email.
Q.10Who invoices us, and in what currency?
Apex Web Motion is a studio line of Apex Motion Studio. Invoices are issued in US dollars by Tokár Ádám e.v.. We send payment details for the package you choose before work starts.
Brief us.
Send a product URL and a logo. We reply within one working day with questions, a plan, or a free spec sample if you would like one.
hello@apexwebmotion.comWant to see the whole studio first? Visit apexmotionstudio.eu.